Channel Budget Planning
Set your Current and Target total commercial budgets, then split each across your acquisition channels. Edit in money or percentages — the model keeps the pair in sync.
Enter your GTM allocation first.
Channel budgets are only meaningful once revenue is allocated across your GTM Segments. Set your allocation in GTM Planning, then come back to split budget across channels — you can still enter budgets below in the meantime.
Total commercial budget
These are the totals you plan to spend across all channels. Contribution percentages are derived against these totals.
Channel plan
Enter budgets or percentages for each channel — the paired field updates automatically. Both Current and Target are validated independently against their totals.
| Active | Channel | Owner | Current budget (GBP) | Current % | Target budget (GBP) | Target % | Overall Win Rate ⓘ | |
|---|---|---|---|---|---|---|---|---|
% | % | % | ||||||
% | % | % | ||||||
% | % | % | ||||||
% | % | % |
- No budget entered.
- No budget entered.
Optional model for crediting marketing's influence beyond directly sourced pipeline. This surface is experimental and may change.