Overview

Default GTM Model

Deterministic commercial planning that translates your annual revenue or deals target into the funnel volumes and qualified pipeline required across Marketing, BDR and Sales.

Plan of Record

Baseline Conversion Case

Revenue-led

Annual Target

£2.00M

29 deals

Required Pipeline

£12.50M

Coverage 6.25×

Blended Win Rate

15.9%

ADS £69.0K

Configure your target

Set the annual revenue or deals target, average deal size and working months.

Design your funnel

Add, remove, rename and reorder stages. Edit adjacent conversion rates.

Model your channels

Split pipeline contribution across Marketing, BDR, Sales and Partner sources.

Analyse results

Aggregated funnel, pipeline coverage, phasing and source economics.