Step 3 · Funnel
Funnel Stages
GTM Modeller helps B2B Sales, Marketing & RevOps teams align revenue targets with demand gen, pipeline and GTM planning through scenario-based modelling.
Design your global GTM funnel for PLG, sales-led, partner-led or hybrid GTM. Add, remove, rename and reorder stages to reflect your unique buying journey.
Templates
Start from a preset or restore the default B2B funnel.
Stages
| # | Name | Category | Owner | Outcome | Actions |
|---|---|---|---|---|---|
| 1 | |||||
| 2 | |||||
| 3 | |||||
| 4 | |||||
| 5 | |||||
| 6 |
Default conversion rates
Adjacent conversion between each stage. Scenarios can override these values.
Suspect→MQL
40.0%
MQL→SAL
70.0%
SAL→SQL
25.0%
SQL→Stage 1
25.0%
Stage 1→Won
16.0%